Every frame that we release carries the imprint of four dedicated visionaries. Understanding their backgrounds and creative philosophies offers insight into why Picture Factory delivers a premium cinematic experience.

Vipin Krishan Choudhary – Founder & Director

With more than 15 years in film and advertising, Vipin blends storytelling grit with a meticulous eye for visual composition. His mantra—”We Bring Ideas To Life”—guides the studio toward bold, narrative‑driven projects.

Amber S. Gupta – Creative Lead

Amber oversees concept development and visual style. A graduate of FTII, she brings an academic rigor to brand storytelling, ensuring each campaign resonates on an emotional level.

Navin V. Mishra – Director of Photography

Navin’s mastery of low‑key lighting and colour grading defines the studio’s signature dark aesthetic. His work on the Everest Spices spot earned a Cannes Lion for visual innovation.

Atul Joshi – Head of Post Production

Atul leads the editing, VFX and sound teams. His commitment to smooth motion and seamless sound integration guarantees that every deliverable feels polished and immersive.

Our Collaborative Process

The team follows a four‑step workflow—concept, planning, shoot, post‑production—ensuring ideas are nurtured from inception to final cut. Open communication and iterative reviews keep clients involved and delighted.

Core Values

• Creativity: Pursuing bold visual ideas that challenge conventions.
• Quality: Maintaining film‑studio standards in every pixel.
• Collaboration: Partnering with clients to co‑create authentic stories.

Whether you’re looking for a captivating TVC or an OTT series, the Picture Factory team brings the #THECREATIVEADVANTAGE to every project.