THE CREATIVE ADVANTAGE

Tell your unique story, mission and message with memorable video content that makes a difference and inspires your viewers.

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About Us


Picture Factory, founded in 2008 by Vipin Krishan Choudhary, is an award-winning creative studio specialising in character-driven storytelling, cinematic visuals, branded content, television production, and digital films.

Born and raised in New Delhi, Vipin Choudhary began his career in the early 2000s as a sound recordist in a professional recording studio. What started as a passion for sound gradually evolved into a deep understanding of visual storytelling, leading him into cinematography, editing, direction, and creative production.

Over the years, Vipin has worked extensively as a cinematographer, editor, creative producer, and director, successfully directing more than 300 projects including television shows, TV films, music videos, branded content, digital campaigns, and commercial productions.

In 2008, he moved to Mumbai and joined UTV Bindass as a Creative Producer. Since then, he has collaborated with some of India’s leading broadcasters and media networks including Viacom18, Disney, Sony, Star India, and History TV18.

He has also worked with reputed production houses such as Endemol Shine India, Contiloe Pictures, Red Dot Teleworks, Bolt Media, Miditech, and several other prominent studios and creative teams.

His portfolio includes acclaimed television properties such as Emotional Atyachaar, Love Lockup, Big Switch, Superdude, Yeh Hai Aashiqui, Halla Bol, Love By Chance, and Police Dial 100.

Vipin brings extensive expertise across:

-Creative Direction & Visual Storytelling
-Cinematography & Camera Operations
-Video Editing & Post ProductionSound -Recording & Sound Design
-Voice-over Dubbing & Background Scoring
-Audio Mixing & Finishing

He is proficient in industry-standard tools including Final Cut Pro, Motion, Soundtrack Pro, LiveType, Edius, Adobe Premiere Pro, After Effects, and Adobe Photoshop.

What sets Vipin apart is his intuitive ability to understand a client’s culture, vision, and brand identity — and translate it into compelling visual narratives that connect emotionally with audiences. His filmmaking style combines cinematic aesthetics with authenticity, emotion, and purpose.

Through Picture Factory, Vipin continues to create impactful stories for brands, television, and digital platforms — blending creativity, technical excellence, and storytelling into every frame.

“Every brand, every person, and every idea has a story worth telling.”

Vipin believes the best collaborations begin with conversations — over a cup of coffee, shared ideas, and a vision to create something meaningful that inspires action.